APPA is the leading not-for-profit trade association made up of over 1000 pet product manufacturers, their representatives, importers and livestock suppliers. APPA's mission is to promote, develop and advance pet ownership and the pet products industry and to provide the services necessary to help its members prosper.
Here are some journals and links to specific articles you may find useful. Some links are to journals where you will find contents info, but will need to request the articles through ILL. If you have questions, please contact your librarian.
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. Click "search within this publication" on the upper right corner to find pet owner info.
The article discusses the growing demand in the U.S. for day-care services for pets. In 2007 Americans spent $41.2 billion on pet care. Services have moved beyond simple boarding to include such amenities as treadmills, swimming pools, aromatherapy, and Web cameras to allow owners to observe their pets remotely. The services of five pet centers are described.